The problem
An independent boutique knows its best customers by name. What it usually doesn’t have is a sales team or the time to keep in touch with all of them. People who used to come in every season drift away and nobody notices until much later.
The information to fix that is already there, in the point-of-sale system. It just isn’t being used.
What it does
Felix connects to the shop’s POS (currently Lightspeed Retail and X-Series, read-only) and looks at who bought what and when.
- Nudges. It suggests which customers to get in touch with and says why, for example “hasn’t visited in six months” or “a new arrival matches something they bought last spring”.
- Message drafts. For each nudge it writes a personal message the owner can edit.
- Counter requests. When a customer asks for something that isn’t in stock, the owner can log it by voice or by hand. Felix watches incoming stock and flags a match.
- The owner decides. Nothing goes out without the owner reading and approving it.
How I work on it
Felix is my own product. Features such as bulk messages and voice notes came out of sales calls with boutiques. I’m still working towards the first pilot.