Show, don't say.
A working demo beats a slide deck. I will always have something on a staging URL by week two.
About
Helsh-js is a one-person product studio. I have been on both sides of the agency table, and I have designed this place to be the kind of partner I wished I could have hired ten years ago.
I started Helsh-js in 2019, after a few too many conversations with founders who had been burned by agencies. The pattern was always the same. A charismatic salesperson, an inspiring pitch deck, and a slow drift into "we'll have to circle back on that" while the actual code was being written by someone who had been hired three weeks earlier.
I thought I could do better by doing less. Helsh-js takes on one new engagement a quarter. The person on the call is the person writing the code. One person on purpose. Small enough that I know the state of every project every Friday afternoon.
I work across mobile, web, and infrastructure. Analysis, design, front-end, back-end, the unglamorous plumbing that makes it all run. The last few years have been deep in AI-augmented tooling, compliance-grade audit trails, and the kind of custom solution work that does not fit a template. Some of that work is public, including WTN App, my flagship product, and my ongoing contract with Eagl. Some of it is not, because some clients prefer it that way and I respect that.
I am based in Belgium and work on Belgium time (UTC+1 / UTC+2). I sign NDAs gladly. I charge fairly. I turn work down when I should, and that "should" is more often than is good for my quarterly numbers, which is the whole point.
What I believe
A working demo beats a slide deck. I will always have something on a staging URL by week two.
I would rather discover I am wrong on day three than on day thirty. Plans are working documents and I update them out loud.
I pick technology that will still be a sensible default in five years. Excitement belongs in the product, not the stack.
I do not tweet about a release before it is live. I do not 'pivot'. I finish things.
I document. I hand over keys. You should never feel locked in to me. The best clients hire me again because they want to, not because they have to.
The easiest way to reach me is the form on /contact, or a plain old email.