Show, don't say.
A working demo beats a slide deck. We will always have something on a staging URL by week two.
About
Helsh-js is a freelance product studio run by working engineers. We have been on both sides of the agency table, and we have designed this place to be the kind of partner we wished we could have hired ten years ago.
We started Helsh-js in 2023, after a few too many conversations with founders who had been burned by agencies. The pattern was always the same. A charismatic salesperson, an inspiring pitch deck, and a slow drift into "we'll have to circle back on that" while the actual code was being written by someone who had been hired three weeks earlier.
We thought we could do better by doing less. Helsh-js takes on one new engagement a quarter. The people on the call are the people writing the code. The studio is small on purpose: small enough that we know the state of every project on every Friday afternoon.
We work in iOS and on the web. We have spent the last few years deep in offline-first software, compliance-grade audit trails, AI-augmented data tooling, and the unglamorous infrastructure that makes those things possible. Some of that work is public, including WTN App, our flagship product, and our ongoing contract with Eagl. Some of it is not, because some clients prefer it that way and we respect that.
We are based in Belgium and work primarily in CET and CEST hours, with comfortable overlap into the UK and US East Coast. We sign NDAs gladly. We charge fairly. We turn work down when we should, and that "should" is more often than is good for our quarterly numbers, which is the whole point.
What we believe
A working demo beats a slide deck. We will always have something on a staging URL by week two.
We would rather discover we are wrong on day three than on day thirty. Plans are working documents and we update them out loud.
We pick technology that will still be a sensible default in five years. Excitement belongs in the product, not the stack.
Senior in, senior out. No bait-and-switch with juniors. We say no when we should.
We do not tweet about a release before it is live. We do not 'pivot'. We finish things.
We document. We hand over keys. You should never feel locked in to us. The best clients hire us again because they want to, not because they have to.
The easiest way to reach us is the form on /contact, or a plain old email.